Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/97039
Title: A study of the impact of brand attitude on consumer purchase behavior a comparison study between India and Iran for soft drink market
Researcher: Esmaeili Malihe
Guide(s): Jain Surbhi
Keywords: Management
Marketing management
Brand management
Impact of brand attitude
Consumer purchase behavior
Soft drink marketing in India
Soft drink marketing in Iran
University: Savitribai Phule Pune University
Completed Date: May, 2011
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/97039
Appears in Departments:Department of Management Science

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01_title.pdfAttached File28.61 kBAdobe PDFView/Open
02_contents.pdf83.68 kBAdobe PDFView/Open
03_declaration.pdf73.03 kBAdobe PDFView/Open
04_acknowledgement.pdf29.07 kBAdobe PDFView/Open
05_certificate.pdf130.97 kBAdobe PDFView/Open
06_abstract.pdf46.78 kBAdobe PDFView/Open
07_list_of_tables.pdf33.34 kBAdobe PDFView/Open
08_list_of_graphs.pdf35.77 kBAdobe PDFView/Open
09_list_of_figures.pdf27.76 kBAdobe PDFView/Open
10_abbreviations.pdf33.63 kBAdobe PDFView/Open
11_dedication.pdf26.27 kBAdobe PDFView/Open
12_chapter1.pdf1.28 MBAdobe PDFView/Open
13_chapter2.pdf189.77 kBAdobe PDFView/Open
14_chapter3.pdf133.43 kBAdobe PDFView/Open
15_chapter4.pdf50.79 kBAdobe PDFView/Open
16_chapter5.pdf2.54 MBAdobe PDFView/Open
17_chapter6.pdf86.23 kBAdobe PDFView/Open
18_chapter7.pdf19.41 kBAdobe PDFView/Open
19_appendices.pdf59.01 kBAdobe PDFView/Open
20_bibliography.pdf74.04 kBAdobe PDFView/Open
21_glossary.pdf28.26 kBAdobe PDFView/Open


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