Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/8959
Title: Attitude and behavior of rural consumers towards branded FMCG products
Researcher: Sukhjinder Baring
Guide(s): Kang, K N S
Keywords: Management
FMCG Industry
hair Oil
Perfumes
Toiletteries
cosmetics
Upload Date: 17-May-2013
University: Punjab Technical University
Completed Date: 2011
Abstract: While rural markets offer big attractions to the marketers, it is not easy to enter the market and take a sizeable share of the market within a short period. This is due to low literacy, low income, seasonal demand and problems with regard to transportation, communication and distribution channel. We are moving into a new area of development and the base is shifting towards Indian Villages. Thus, rural markets offer an opportunity and challenge for the marketers. The need of the study regarding attitude and behavior of the rural customer towards the branded hair oil has several meanings and definitions. Rural market of India has a large potential still untapped. So it would be very vital to know about the customer behavior in such a segment of the market as it would be of great help to the marketers to understand the consumer pattern in that niche. This study will also help to determine the brand loyalty of the rural customer towards the various FMCG brands and thus accordingly companies can build their strategy. The study would also reveal about the problems faced by the rural customers with regard to branded FMCG products which would again be very much crucial to know.
Pagination: 261p.
URI: http://hdl.handle.net/10603/8959
Appears in Departments:Department of Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File22.27 kBAdobe PDFView/Open
02_certificate.pdf16.87 kBAdobe PDFView/Open
03_acknowledgements.pdf20.29 kBAdobe PDFView/Open
04_abstract.pdf30.88 kBAdobe PDFView/Open
05_preface.pdf19.54 kBAdobe PDFView/Open
06_table of contents.pdf22.91 kBAdobe PDFView/Open
07_list of figures for cosmetics.pdf19.11 kBAdobe PDFView/Open
08_list of tables for toiletteries.pdf22.35 kBAdobe PDFView/Open
09_list of tables for perfumes.pdf22.5 kBAdobe PDFView/Open
10_list of tables for hair oils.pdf20.38 kBAdobe PDFView/Open
11_list of figures for hair oils.pdf37.35 kBAdobe PDFView/Open
12_chapter 1.pdf251.77 kBAdobe PDFView/Open
13_chapter 2.pdf339.14 kBAdobe PDFView/Open
14_chapter 3.pdf161.82 kBAdobe PDFView/Open
15_chapter 4.pdf90.91 kBAdobe PDFView/Open
16_chapter 5.pdf995.96 kBAdobe PDFView/Open
17_chapter 6.pdf87.7 kBAdobe PDFView/Open
18_chapter 7.pdf66.84 kBAdobe PDFView/Open
19_chapter 8.pdf70.57 kBAdobe PDFView/Open
20_references.pdf76.45 kBAdobe PDFView/Open
21_annexture.pdf121.56 kBAdobe PDFView/Open


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