IMPACT OF CONSUMER ADOPTION TRUST AND SECURITY CHALLENGES ON MOBILE BANKING AN INDIAN STUDY

Abstract

The Internet and the wireless revolution have changed the way that people communicate and interact in their social environments. The wired Internet connectivity of desktop computers is shifting to wireless and mobile devices. The rapid development of mobile communication and wireless technologies has made banking services available through mobile phones. Firms in the banking sector have embraced diverse information and communication technologies (ICT) in order to succeed in a competitive environment, reduce costs, and increase customers convenience. To meet their customers expectations, banks offer a wide range of services to their customers through the Internet and using mobile technologies. Customers live in a technological cluster. Services to meet their banking needs can be accessed through various alternative banking channels, like ATMs, internet banking, and mobile banking. Mobile banking also has broad potential in developing countries, where many customers can access banking services through their mobile phones. In India, of its population of 1.22 billion, 961+ million people are mobile subscribers, while only 59 percent of households had access to banking services. With just 129,151 bank branches and 184,350 ATMs, mobile banking in India has the highest potential to deliver banking services to an untapped market. newline newline