Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/79034
Title: IMPACT OF CONSUMER ADOPTION TRUST AND SECURITY CHALLENGES ON MOBILE BANKING AN INDIAN STUDY
Researcher: SINGH, SINDHU
Guide(s): Dr. R.K.SRIVASTAVA
Keywords: CONSUMER ADOPTION
CONSUMER SECURITY
CONSUMER TRUST
MOBILE BANKING
University: SNDT Womens University
Completed Date: 2015
Abstract: The Internet and the wireless revolution have changed the way that people communicate and interact in their social environments. The wired Internet connectivity of desktop computers is shifting to wireless and mobile devices. The rapid development of mobile communication and wireless technologies has made banking services available through mobile phones. Firms in the banking sector have embraced diverse information and communication technologies (ICT) in order to succeed in a competitive environment, reduce costs, and increase customers convenience. To meet their customers expectations, banks offer a wide range of services to their customers through the Internet and using mobile technologies. Customers live in a technological cluster. Services to meet their banking needs can be accessed through various alternative banking channels, like ATMs, internet banking, and mobile banking. Mobile banking also has broad potential in developing countries, where many customers can access banking services through their mobile phones. In India, of its population of 1.22 billion, 961+ million people are mobile subscribers, while only 59 percent of households had access to banking services. With just 129,151 bank branches and 184,350 ATMs, mobile banking in India has the highest potential to deliver banking services to an untapped market. newline newline
Pagination: 
URI: http://hdl.handle.net/10603/79034
Appears in Departments:Department of Textile science and Apparel design

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01_title.pdfAttached File98.78 kBAdobe PDFView/Open
02_declaration.pdf47.75 kBAdobe PDFView/Open
03_certificate.pdf81.5 kBAdobe PDFView/Open
04_acknowledgment.pdf48.93 kBAdobe PDFView/Open
05_contents.pdf105.21 kBAdobe PDFView/Open
06_summary.pdf39.97 kBAdobe PDFView/Open
07_list_of_tables.pdf91.89 kBAdobe PDFView/Open
08_list_of_figure.pdf74.38 kBAdobe PDFView/Open
09_list_of_abbrevations.pdf65.82 kBAdobe PDFView/Open
10_chapter1.pdf397.27 kBAdobe PDFView/Open
11_chapter2.pdf664.11 kBAdobe PDFView/Open
12_chapter3.pdf144.24 kBAdobe PDFView/Open
13_chapter4.pdf295.44 kBAdobe PDFView/Open
14_chapter5.pdf570.74 kBAdobe PDFView/Open
15_chapter6.pdf97.01 kBAdobe PDFView/Open
16_bibliography.pdf297.83 kBAdobe PDFView/Open
17_publication.pdf52.75 kBAdobe PDFView/Open
18_synopsis.pdf539.32 kBAdobe PDFView/Open


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