Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/75538
Title: Effectiveness of celebrity endorsements amongst consumers a study of selected type of celebrity endorsers
Researcher: Jain, Amit
Guide(s): Patel, Rajnikant P
Keywords: Celebrity
Consumers
Effectiveness
Endorsements
Focus
University: Sardar Patel University
Completed Date: 31/03/2008
Abstract: Abstract not available
Pagination: xxvi, 246p.
URI: http://hdl.handle.net/10603/75538
Appears in Departments:Department of Business Management

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File19.35 kBAdobe PDFView/Open
02_declaration.pdf20 kBAdobe PDFView/Open
03_certificate.pdf22.15 kBAdobe PDFView/Open
04_acknowledgement.pdf55.23 kBAdobe PDFView/Open
05_table of contents.pdf262.6 kBAdobe PDFView/Open
06_list of tables.pdf273.3 kBAdobe PDFView/Open
07_list of figures.pdf22.78 kBAdobe PDFView/Open
08_executive summary.pdf189.27 kBAdobe PDFView/Open
09_chapter 1.pdf633.8 kBAdobe PDFView/Open
10_chapter 2.pdf1.35 MBAdobe PDFView/Open
11_chapter 3.pdf973.63 kBAdobe PDFView/Open
12_chapter 4.pdf934.81 kBAdobe PDFView/Open
13_chapter 5.pdf490.02 kBAdobe PDFView/Open
14_chapter 6.pdf7.04 MBAdobe PDFView/Open
15_findings and conclusions.pdf838.38 kBAdobe PDFView/Open
16_suggestions and scope for further research.pdf227.71 kBAdobe PDFView/Open
17_annexure i.pdf97.46 kBAdobe PDFView/Open


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