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|26-Sep-2014||A study on the impact of marketing strategies in the gold ornament market of Kerala||Moideen, Asha K||Sreeranganadhan, K|
|23-Jun-2014||A study on guarantee and warranty in the marketing of consumer durables||Abraham, Saji||Zacharias, Siby|
|10-Aug-2018||The influence of customer based brand equity on buying behaviour a study with special reference to convenience goods in Kerala||Joseph, Sibichan||Zachariahs, Siby|
|8-Mar-2018||A Study on Customer Perception and Loyalty in Diamond Jewellery Market in Kerala||George, Abey Jose||Sreeranganadhan, K|