Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/254039
Title: Charismatic inclination of social nexus on brand endorsement of FMCG merchandize
Researcher: Renuka Devi
Guide(s): Cynthia Meneze
Keywords: Consumer packed goods
FMCG merchandize
Social media marketing
Social nexus on brand endorsement
Social Sciences,Economics and Business,Management
University: Bangalore University
Completed Date: 2016
Abstract: newline
Pagination: xvii, 242 p.
URI: http://hdl.handle.net/10603/254039
Appears in Departments:Department of Management

Files in This Item:
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01_title.pdfAttached File293.38 kBAdobe PDFView/Open
02_declaration.pdf306.88 kBAdobe PDFView/Open
03_certificate.pdf270.86 kBAdobe PDFView/Open
04_acknowledgements.pdf635.31 kBAdobe PDFView/Open
05_list of contents.pdf283.58 kBAdobe PDFView/Open
06_list of tables.pdf4.25 MBAdobe PDFView/Open
07_list of figures.pdf773.16 kBAdobe PDFView/Open
08_abbreviations.pdf255.92 kBAdobe PDFView/Open
09_chapter.1.pdf13.3 MBAdobe PDFView/Open
10_chapter.2.pdf3.15 MBAdobe PDFView/Open
11_chapter.3.pdf13.48 MBAdobe PDFView/Open
12_chapter.4.pdf5.34 MBAdobe PDFView/Open
13_chapter.5.pdf54.57 MBAdobe PDFView/Open
14_chapter.6.pdf12.02 MBAdobe PDFView/Open
15_bibliography.pdf7.29 MBAdobe PDFView/Open
16_appendix.pdf4.31 MBAdobe PDFView/Open


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