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Title: The effect of emotional appeal used in TV commercials on the consumer buying behaviour in FMCG sector
Researcher: Singh, Malini
Guide(s): Pandey, Atul
Keywords: Consumer buying behaviour
Fast Moving Consumer Goods Industry
Social Sciences,Economics and Business,Management
TV commercials
University: Awadhesh Pratap Singh University
Completed Date: 2017
Abstract: none
Pagination: 191 p.
Appears in Departments:Department of Business Administration

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01_title.pdfAttached File88.97 kBAdobe PDFView/Open
02_declaration.pdf267.04 kBAdobe PDFView/Open
03_certificate.pdf267.46 kBAdobe PDFView/Open
04_acknowledgement.pdf282.68 kBAdobe PDFView/Open
05_preface.pdf287.82 kBAdobe PDFView/Open
06_content.pdf123.7 kBAdobe PDFView/Open
07_chapter 1.pdf1.13 MBAdobe PDFView/Open
08_chapter 2.pdf777.34 kBAdobe PDFView/Open
09_chapter 3.pdf735.33 kBAdobe PDFView/Open
10_chapter 4.pdf2.02 MBAdobe PDFView/Open
11_chapter 5.pdf507.36 kBAdobe PDFView/Open
12_chapter 6.pdf312.8 kBAdobe PDFView/Open
13_bibliography.pdf759.69 kBAdobe PDFView/Open

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