Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/244175
Title: The Impact of Celebrity Endorsement on Purchase Intention A Study on Select Jewellers of Kerala
Researcher: Tijo Thomas
Guide(s): Johney Johnson
Keywords: Celebrity Endorsement in jewellery Advertisement
Jwellery Industry
University: Mahatma Gandhi University
Completed Date: 15/01/2018
Abstract: newline
Pagination: Xvii,305p.
URI: http://hdl.handle.net/10603/244175
Appears in Departments:School of Management and Business Studies

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10_chapter1.pdfAttached File149.87 kBAdobe PDFView/Open
11_chapter2.pdf413.69 kBAdobe PDFView/Open
12_chapter3.pdf298.56 kBAdobe PDFView/Open
13_chapter4.pdf152.57 kBAdobe PDFView/Open
14_chapter5.pdf1.14 MBAdobe PDFView/Open
15_summary_conclusion.pdf197.57 kBAdobe PDFView/Open
16_bibliography.pdf108.9 kBAdobe PDFView/Open
17_appendices.pdf68.02 kBAdobe PDFView/Open
1_title.pdf47.24 kBAdobe PDFView/Open
2_plagiarism certificate.pdf1.5 MBAdobe PDFView/Open
3_declaration.pdf32.77 kBAdobe PDFView/Open
4_certificate.pdf63.2 kBAdobe PDFView/Open
5_acknowledgement.pdf25.79 kBAdobe PDFView/Open
6_contents.pdf28.43 kBAdobe PDFView/Open
7_list_of_tables.pdf20.92 kBAdobe PDFView/Open
8_list_of_figures.pdf17.94 kBAdobe PDFView/Open
9_abbreviations.pdf12.97 kBAdobe PDFView/Open


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