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Title: A Study of Mobile Banking in the State of Kerala
Researcher: Roshna Thomas
Guide(s): Abhijeet Chatterjee Ranjita Banerjee
Keywords: Social Sciences,Economics and Business,Management
University: Gujarat Technological University
Completed Date: 26th April 2019
Abstract: Mobile banking is the latest trend among the banking channels and has evolved as one of the most primary and practical tools for a country to gain digitalization in its financial transaction. This throws light upon the need and scope of comprehensive research in the area of mobile banking. The current study tries to investigate various aspects related to mobile banking especially with reference to its knowledge and use among people in the state of Kerala. The study also examines the significance of selected features of mobile banking responsible for discriminating between user and non-users of mobile banking in the state. To achieve the objectives of the study information was collected through structured questionnaire from 500 sample respondents including both users and non-users of mobile banking in the state by means of uncontrolled quota sampling technique. The study brings forth detailed findings on various dimensions related to mobile banking use and knowledge in the state of Kerala which is resourceful for policy makers especially when the government of the state is putting in appreciable efforts towards achieving digitalization and e-literacy and new methods to complement financial inclusion. The discriminatory analysis of features of mobile banking is valuable for banks thus providing them with valuable inputs to improve upon their service of mobile banking in order to gain wider acceptance for the same from the people. newline newline
Pagination: 3771 KB
Appears in Departments:Management

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01_title.pdfAttached File383.45 kBAdobe PDFView/Open
02_declaration.pdf345.25 kBAdobe PDFView/Open
03_certificate.pdf843.78 kBAdobe PDFView/Open
04_abstract.pdf419.48 kBAdobe PDFView/Open
05_acknowledgement.pdf503.71 kBAdobe PDFView/Open
06_table_of_contents.pdf426.3 kBAdobe PDFView/Open
07_abbreviations.pdf353.91 kBAdobe PDFView/Open
08_list_of_figures.pdf365.17 kBAdobe PDFView/Open
09_list_of_tables.pdf380.25 kBAdobe PDFView/Open
10_list_of_appendices.pdf339.08 kBAdobe PDFView/Open
11_chapter_1.pdf838.5 kBAdobe PDFView/Open
12_chapter_2.pdf650.3 kBAdobe PDFView/Open
13_chapter_3.pdf627.36 kBAdobe PDFView/Open
14_chapter_4.pdf719.3 kBAdobe PDFView/Open
15_chapter_5.pdf2.5 MBAdobe PDFView/Open
16_chapter_6.pdf712.38 kBAdobe PDFView/Open
17_conclusion.pdf640.23 kBAdobe PDFView/Open
18_list_of_references.pdf697.98 kBAdobe PDFView/Open
19_appendix.pdf2.1 MBAdobe PDFView/Open

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