Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/233484
Title: A Study of Effectoveness of Asvertising Appeals and Executional Styles in service Advertising in Generating desired cutomer responses in India
Researcher: NAIDU ADITI
Guide(s): Rajiv Gupta
Keywords: CUSTOMER RESPONSES IN INDIA
Social Sciences,Economics and Business,Management
University: Devi Ahilya Vishwavidyalaya
Completed Date: 2016
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/233484
Appears in Departments:Institute of Management Studies

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certificate.pdfAttached File39.48 kBAdobe PDFView/Open
chapter 1.pdf116.09 kBAdobe PDFView/Open
chapter 2.pdf121.22 kBAdobe PDFView/Open
chapter 3.pdf215.24 kBAdobe PDFView/Open
chapter 4.pdf58.8 kBAdobe PDFView/Open
chapter 5.pdf445.01 kBAdobe PDFView/Open
chapter 6.pdf2.06 MBAdobe PDFView/Open
preliminary pages.pdf38.89 kBAdobe PDFView/Open
title.pdf34.26 kBAdobe PDFView/Open


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