Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/212098
Title: The influence of customer based brand equity on buying behaviour a study with special reference to convenience goods in Kerala
Researcher: Joseph, Sibichan
Guide(s): Zachariahs, Siby
Keywords: Brand Equity
Consumer behavior
Management studies
Marketing
University: Mahatma Gandhi University
Completed Date: 7/12/2016
Abstract: newline
Pagination: Xvii,220p.
URI: http://hdl.handle.net/10603/212098
Appears in Departments:School of Management and Business Studies

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10_abbreviations.pdfAttached File35.1 kBAdobe PDFView/Open
11_chapter1.pdf258.24 kBAdobe PDFView/Open
12_chapter2.pdf282.71 kBAdobe PDFView/Open
13_chapter3.pdf211.18 kBAdobe PDFView/Open
14_chapter4.pdf413.15 kBAdobe PDFView/Open
15_chapter5.pdf149.79 kBAdobe PDFView/Open
16_bibliography.pdf152.27 kBAdobe PDFView/Open
17_appendices.pdf106.91 kBAdobe PDFView/Open
1_title.pdf173.7 kBAdobe PDFView/Open
2_plagiarism certificate.pdf34.04 MBAdobe PDFView/Open
3_declaration.pdf101.18 kBAdobe PDFView/Open
4_certificate.pdf176.23 kBAdobe PDFView/Open
5_acknowledgement.pdf39 kBAdobe PDFView/Open
6_contents.pdf42.33 kBAdobe PDFView/Open
7_list_of_tables.pdf45.17 kBAdobe PDFView/Open
8_list_of_figures.pdf35.99 kBAdobe PDFView/Open
9_list_of_figures.pdf35.25 kBAdobe PDFView/Open


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