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Title: Consumer s Willingness to Purchase Green Home Appliances
Researcher: Sabitha, B
Guide(s): Anand, Neeraj; Jain, Arvind Kumar and Tariq, Mohammad
University: University of Petroleum and Energy Studies (UPES)
Completed Date: 2017
Abstract: Based on the Research gap, the business problem was ascertained as Despite various green initiatives and a vibrant consumer electronics market, consumer adoption of green home appliances is still lagging behind contributing to the high power consumption and monetary loss to the individual and the country . Research problem was framed as How much are consumers aware of, prefer and willing to pay more for green home appliances in UAE? Subsequently, the research question were formulated as to what is the level of awareness and preference for green home appliances among the consumers and whether demographic factors affect consumers willingness to pay more for GHA. Theoretical models were reviewed to study the research questions. The scenario replicates a situation where marketing communication assessment models could be used to assess the impact of various green campaigns targeted at the consumer. newline
Pagination: 185p.
Appears in Departments:Department of Marketing Management

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01_title.pdfAttached File166.72 kBAdobe PDFView/Open
02_acknowledgement.pdf97.94 kBAdobe PDFView/Open
03_declaration.pdf11.5 kBAdobe PDFView/Open
04_certificate.pdf95.01 kBAdobe PDFView/Open
05_contents.pdf111.31 kBAdobe PDFView/Open
06_summary.pdf200.82 kBAdobe PDFView/Open
07_abbreviations.pdf9.54 kBAdobe PDFView/Open
08_list_of_figures.pdf92.19 kBAdobe PDFView/Open
09_list_of_tables.pdf98.63 kBAdobe PDFView/Open
10_chapter1.pdf331.21 kBAdobe PDFView/Open
11_chapter2.pdf294.39 kBAdobe PDFView/Open
12_chapter3.pdf606.67 kBAdobe PDFView/Open
13_chapter4.pdf468.53 kBAdobe PDFView/Open
14_chapter5.pdf1.09 MBAdobe PDFView/Open
15_chapter6.pdf140.93 kBAdobe PDFView/Open
16_bibliography.pdf474.07 kBAdobe PDFView/Open
17_author_note.pdf93.63 kBAdobe PDFView/Open
18_questionnaire.pdf383.52 kBAdobe PDFView/Open

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