Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/130766
Title: A STUDY OF THE SALES AND PROFIT MAXIMIZATION TECHNIQUES USED IN RETAILING IN PUNE CITY
Researcher: Bhole Vishal Arvind
Guide(s): Barbole A.N.
Keywords: A STUDY OF THE SALES AND PROFIT MAXIMIZATION TECHNIQUES USED IN RETAILING IN PUNE CITY
University: Solapur University
Completed Date: 01-03-2016
Abstract: newline Retailing has become the need of the hour for both, the consumers and the retailers as well. However, with the changing needs of the customers the retailers are compelled to provide various types of facilities to the customers. At the same time providing various facilities leads to the increase in cost of operations. It also affects the profit maximization. Moreover, the manufacturers of various products have to necessarily deal with a number of retailers at a time. Their distribution system, discounts structures may not vary considerably amongst retailers. Eventually all these retailers have to depend on their own strategies of sales and profit maximizations. A sustainability and growth of their retail business depends on the way they attract and retain customers. They have to be vigilant all the time while facing the competition. A little negligence can cost them higher losses. It has been noted that the existing retailers are applying highly dynamic strategies to face the competition. However it is not guaranteed every time that they will get the desired results. There are various barriers with regard to customers. If the retailers mainly depend upon the sales promotions, they can lose pie of profit unless they become successful in increasing footfall of their potential customers. Sales maximization needs to motivate the potential customers to go for optimum buying from the outlet. The researcher is therefore interested in understanding various types of strategies these retailers apply to take care of their sales and profit maximization. The researcher is also interested to impart appropriate contribution by means of this study for the retailers that can help them achieve their goals
Pagination: 
URI: http://hdl.handle.net/10603/130766
Appears in Departments:Department of Commerce

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01_title.pdfAttached File52.2 kBAdobe PDFView/Open
02_certificates.pdf97.17 kBAdobe PDFView/Open
03_acknowledgements.pdf94.53 kBAdobe PDFView/Open
04_contents.pdf207.65 kBAdobe PDFView/Open
05_preface.pdf82.9 kBAdobe PDFView/Open
06_list of tables figures.pdf129.19 kBAdobe PDFView/Open
07_chapter 1.pdf402.15 kBAdobe PDFView/Open
08_chapter 2.pdf554.64 kBAdobe PDFView/Open
09_chapter 3.pdf527.95 kBAdobe PDFView/Open
10_chapter 4.pdf1.8 MBAdobe PDFView/Open
11_chapter 5.pdf297.49 kBAdobe PDFView/Open
12_references.pdf331.85 kBAdobe PDFView/Open
13_annexure.pdf600.72 kBAdobe PDFView/Open
14_abstract.pdf346.33 kBAdobe PDFView/Open


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