Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/130697
Title: A COMPARATIVE STUDY ON INFLUENCE OF CONSUMER DEMOGRAPHICS ON ATTITUDE TOWARDS BRANDED CONSUMER DURABLE PRODUCTS IN RURAL AND URBAN MARKET
Researcher: More Dattatray Popat
Guide(s): Yelikar R.R.
Keywords: A COMPARATIVE STUDY ON INFLUENCE OF CONSUMER DEMOGRAPHICS ON ATTITUDE TOWARDS BRANDED CONSUMER DURABLE PRODUCTS IN RURAL AND URBAN MARKET
University: Solapur University
Completed Date: 29-04-2016
Abstract: India, being second fastest growing economy with a rapid growing consumer class has resulted in high growth of consumer durable sector. The increasing income level, easy availability of finance, increased awareness of new products and models, the demand for consumer durable has been persistent and is expected to be same for the coming years. The report of McKinsey, the total consumption of India is likely to multiply by coming decade. India ranks first with 1311 index points in the global consumer confidence survey (Nielsen 2011). India has youngest population in different income clusters and having around two third of its population below the age of 35 years. Consumers in Indian market are progressively growing. Consumer durable market is estimated to be Rs. 300 billion expected to rise up to 500 billion up to 2015. newline
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URI: http://hdl.handle.net/10603/130697
Appears in Departments:Department of Commerce



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