Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/126136
Title: Impact of celebrity endorsed advertisements on the consumers of Madurai city
Researcher: Raja, P
Guide(s): Chandran, C
Keywords: Aristotle
Billboards
Gillette
Marcom
University: Madurai Kamraj University
Completed Date: 2010
Abstract: None
Pagination: 289p.
URI: http://hdl.handle.net/10603/126136
Appears in Departments:Department of Business Administration

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01_title.pdfAttached File57.3 kBAdobe PDFView/Open
02_certificate.pdf222.43 kBAdobe PDFView/Open
03_declaration.pdf134.91 kBAdobe PDFView/Open
04_contents.pdf107.06 kBAdobe PDFView/Open
05_acknowledgement.pdf9.57 kBAdobe PDFView/Open
06_list of tables figures.pdf70.36 kBAdobe PDFView/Open
07_chapter 1.pdf607.4 kBAdobe PDFView/Open
08_chapter 2.pdf247.14 kBAdobe PDFView/Open
09_chapter 3.pdf291.14 kBAdobe PDFView/Open
10_chapter 4.pdf392.47 kBAdobe PDFView/Open
11_chapter 5.pdf299.79 kBAdobe PDFView/Open
12_chapter 6.pdf185.09 kBAdobe PDFView/Open
13_bibliography.pdf160.9 kBAdobe PDFView/Open
14_appendix.pdf268.49 kBAdobe PDFView/Open
15_synopsis.pdf249.39 kBAdobe PDFView/Open


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