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Title: A Study of Adoption and Diffusion of New and Renewable Energy Technology Products for Domestic Use
Researcher: Vishwas Chakranarayan
Guide(s): Dr. Girish Taneja
University: Lovely Professional University
Completed Date: 26/07/2016
Abstract: Globally, energy scarcity coupled with climate change is the dominant theme newlinein the energy research domain and a major concern in most of the national level plans. newlineRenewable energy has been seen as a viable alternative to mitigate this crisis. This newlineresearch focused on the eco-innovations of New and Renewable Energy Technology newlineProducts (NRETs), which have domestic applications, for the study. However, the newlineliterature review revealed that despite the favorability of socio-economic factors at newlinemicro and macro level these products have not been able to garner a widespread newlineresponse. This required a deeper evaluation of the consumer expectations, marketing newlineefforts and the policy initiatives for their promotion.The literature relating to adoption of innovation, eco-innovation, greeninnovation newlineand technology adoption was reviewed. Several definitions of these newlinethemes were reviewed like the one proposed by Cloudy (2010) wherein he defines it newlineas green product innovation is an iterative process, initiated by the opportunity for newlineenvironmental improvement of the product s physical lifecycle via a technologybased newlineinvention, which leads to the development, production and marketing tasks newlinestriving for the commercial success of the invention . It was concluded that majorly newlinethese themes are synonymous.To answer the first research question of Why are the Indian consumers not newlineadopting New and Renewable energy products? the study furthered on the objective newlineof identifying and assessing the factors affecting the customers buying decision for newlineRenewable energy technologies products for domestic use .For this purpose initially newlinethe literature related to consumer behavior was reviewed. Recent researches now newlinepoint that the new researches should be more product and situation specific, more newlinespecifically for products which involve substantially higher cost for the consumer.The review of literature related to Green Consumer Behavior brought forth a pertinent newlinedefinition from Peattie (2010) who defines green consumer behavior as, Purchase newlinechoice,
Appears in Departments:Department of Management

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010_chapter-i.pdfAttached File3.99 MBAdobe PDFView/Open
011_chapter-ii.pdf6.74 MBAdobe PDFView/Open
012_chapter-iii.pdf1.86 MBAdobe PDFView/Open
013_chapter-iv.pdf3.57 MBAdobe PDFView/Open
014_chapter-v.pdf46.02 kBAdobe PDFView/Open
015_bibliography.pdf588.68 kBAdobe PDFView/Open
016_appendix a.pdf56.92 kBAdobe PDFView/Open
017_appendix b.pdf81.48 kBAdobe PDFView/Open
018_appendix c.pdf57.18 kBAdobe PDFView/Open
019_appendix d.pdf87.44 kBAdobe PDFView/Open
01_title .pdf4.58 kBAdobe PDFView/Open
020_appendix e.pdf349.64 kBAdobe PDFView/Open
021_appendix f.pdf12.33 kBAdobe PDFView/Open
022_appendix g.pdf7.07 kBAdobe PDFView/Open
023_appendix h.pdf5 kBAdobe PDFView/Open
024_appendix i.pdf17.98 kBAdobe PDFView/Open
025_appendix j.pdf7.11 kBAdobe PDFView/Open
026_appendix k.pdf8.31 kBAdobe PDFView/Open
027_appendix l.pdf8.92 kBAdobe PDFView/Open
02_decleration.pdf12.06 kBAdobe PDFView/Open
03_certificate.pdf11.91 kBAdobe PDFView/Open
04_abstract.pdf30.59 kBAdobe PDFView/Open
05_preface.pdf56.38 kBAdobe PDFView/Open
06_table of contents.pdf16.15 kBAdobe PDFView/Open
07_list of tables.pdf20.61 kBAdobe PDFView/Open
08_list of figures.pdf12.46 kBAdobe PDFView/Open
09_list of appendices.pdf11.8 kBAdobe PDFView/Open

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