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Results 1-10 of 16 (Search time: 0.059 seconds).
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Upload DateTitleResearcherGuide(s)
30-Oct-2014Should I win or should I not lose investigating the role of motivation in processing brand related information in advergamesGhosh, TathagataVenu Gopal Rao, K S
18-Jan-2017Comprehending antecedents and consequences of brand attachment in the context of smart phone applications An Empirical StudySouvik RoyAbhilash Ponnam
6-Apr-2018Examining Brand Bundling As a New Product Introduction Strategy The Role of Self Congruity and Functional CongruitySweta singhK S Venu Gopal Rao
6-Apr-2018Development of Advocacy Model of Value Creation An Empirical AnalysisFarrah ZebaVaibhav Shekhar
6-Apr-2018Effect of store atmospherics in creating brand loyalty an empirical investigation in single brand retail contextGaurav BhattRik Paul
6-Apr-2018Impact of brand experience and brand relationship quality on customer engagement behaviors Indian restaurant contextAnitha AcharyaVaibhav Shekhar
6-Apr-2018The Impact of Supervisor Behavior on New Recruits Intention to Quit The Mediating Effect of Psychological Empowerment and New Recruits Adjustment StrategiesAmruta DeshpandeRitu Gupta
6-Apr-2018Comprehending brands as sacred entities Development of a Psychometric scale to capture the phenomenonJuhi Gahlot SarkarK S Venu Gopal Rao
17-Oct-2017Examining the antecedents and consequences of work engagement in Indian commercial banksManish GuptaSitamma M
25-Oct-2017IMPACT OF JOB SEARCH STRATEGIES ON JOB SEARCH OUTCOMES THE ROLE OF CAREER PLANNING ATTITUDES AND SOCIAL SUPPORTChetna PriyadarshiniPrerna Chhetri