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8-Apr-2019Brand Management In Commercial Banks A Study In Erode District Of TamilnaduR. SHOPHIYAR. SHUNMUGHAN
20-Jul-2018Brand management in India a case study of FMCGMaurya, Ram PrakashUpadhyay, Ghan Shyam and Khan, Mohammad Jawed
10-Jun-2016Brand Management in Print Media A comparative StudyMishra Ananya MangalSandeep Kumar Malu
29-Mar-2019Brand management in print media a comparative studyMishra, Ananya MangalMalu, Sandeep Kumar
6-May-2015Brand management of multinational companies: a study of selected fmcg products in india vis à vis ThailandSunildro, L S AkoijamIbohal Meitei, Ch
25-Nov-2014Brand Management Practice Of Apparels Sector In Ajmer DistrictPatni, Priyankachowhan , Sudhinder singh
3-Apr-2019Brand Perception Brand Preference and Brand Loyalty Amond Rural Consumers A Study with Referance to Selected FMCG Products of GujaratKirit M. ChavdaHitesh D. Vyas
24-Jan-2018Brand personality a competitive advantage a study in the twin city of Bhubaneswar and CuttackPanda, Tapan KumarSahoo, S C
30-Nov-2017Brand personality and consumer congruity implication for advertising strategiesReshma Farhat.Bilal Mustafa Khan
23-May-2017Brand personality congruence and its effect on brand loyalty an empirical studyJana, Sudipta KumarDas, Jyoti Ranjan
14-Oct-2016Brand Personality Dimensions and Consumer Preference A Study of Sportswear Brands in two Capital Cities of Northern IndiaChandel., Ms AditiNegi., Prof. YS
13-Jun-2016Brand positioning in white goods sectorAnitha, RamachanderShollapur, M R
8-Mar-2017Brand positioning of automotive lubricants of psus for four wheeler segmentSrivastava, GautamNeeraj Anand and Jain, Arvind Kumar
3-Apr-2019Brand Positioning Of Smartphones A Study Based On Users Perception With Special Reference To Bangalore CityP. CHANDRASHEKARS. SUDALAIMUTHU
20-Aug-2020Brand Possession in Car Segment A Study on Buying Behavior and Level of Satisfaction of Car Owners in Coimbatore DistrictSenthil Vadivel SJayaprakasam M
20-Aug-2018BRAND PREFERENCE AND CONSUMER BEHAVIOR IN PURCHASING DURABLE PRODUCTSGowri Manohari G.Shanmugavelu G.
29-Jan-2016Brand preference and purchase decision a comparative study with special reference to consumers of selected car owners in krishnagiri and dharmapuri districtsSrinivasan KKrishnan S M
6-Mar-2020Brand Preference Brand Awareness And Marketing Strategy Of Branded Consumer DurablesLalitha.SBalu.V
28-Sep-2020Brand preference customer satisfaction and loyalty towards smartphones among college students in tamilnadu indiaSaranya GYoganandan G
17-Dec-2015Brand preference of home appliances a study with reference to tirunelveli districtSanthi salomi, RRevathy, B